Customer Marketing Executive

Overview

A Customer Marketing Executive in Nellore District works closely with marketing, sales, and customer service teams to build strong customer relationships, enhance customer engagement, promote brand loyalty, and support business growth. This role is ideal for industries like retail, healthcare, education, real estate, FMCG, and service-based companies operating in Nellore.

The position requires strong communication skills, creative thinking, and a customer-first approach.

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Key Responsibilities

Customer Engagement & Relationship Management

• Maintain regular communication with existing customers to understand their needs.
• Build long-term relationships to improve customer satisfaction and retention.
• Implement customer engagement strategies such as feedback calls, events, and loyalty programs.
• Resolve customer concerns by coordinating with internal teams.

Marketing & Promotions

• Plan and execute customer-focused marketing campaigns.
• Promote products/services through various channels (digital, email, SMS, in-person).
• Support new product launches and inform customers about new updates or offers.
• Track campaign performance and present insights.

Lead Management & Support

• Assist the sales team with customer leads and follow-up activities.
• Educate customers on products, services, pricing, and features.
• Convert inquiries into potential leads through strong communication and persuasion skills.

Market Research & Analysis

• Collect customer feedback and insights to support marketing strategies.
• Analyze customer behavior, preferences, and purchase patterns.
• Monitor competitor activities and industry trends in the Nellore region.

Brand Building

• Represent the company at promotional events, exhibitions, and customer meets.
• Ensure brand consistency across customer interactions.
• Support the creation of marketing materials, brochures, and digital content.

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Qualifications Required

Education

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• MBA in Marketing (preferred but not mandatory).

Experience

• 0–3 years of experience in marketing, customer relations, or sales roles.
• Freshers with strong communication skills may also apply.

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Skills & Competencies

• Excellent communication and interpersonal skills.
• Customer-focused mindset with strong relationship-building ability.
• Knowledge of marketing principles and digital marketing basics.
• Good presentation and negotiation skills.
• Ability to work with CRM tools, MS Office, and marketing platforms.
• Creativity in planning customer activities and campaigns.
• Proficiency in Telugu and English is essential for local engagement.

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Work Environment

• Work involves field visits, customer meetings, and office-based marketing tasks.
• Travel within Nellore District may be required for customer interactions.
• Collaboration with sales, marketing, and customer service departments.

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Salary & Benefits

• Salary range: ₹15,000 – ₹35,000 per month depending on experience.
• Incentives based on performance, customer conversions, and campaign success.
• Additional benefits may include travel allowance, mobile expenses, and bonuses.

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Career Growth

A Customer Marketing Executive can grow into:

• Senior Marketing Executive
• Customer Relationship Manager
• Marketing Manager
• Brand Manager
• Business Development Manager
• Regional Marketing Lead