Field Marketing Executive

Overview

A Field Marketing Executive in Nellore District is responsible for promoting products and services directly in the market, engaging with customers face-to-face, generating leads, and supporting the sales team. This role requires travel within the district, strong communication skills, and the ability to understand customer needs on the ground level.

This position is ideal for industries like FMCG, real estate, education, healthcare, retail, banking, and service-based companies operating in Nellore.

---

Key Responsibilities

Field Promotion & Customer Outreach

• Visit targeted areas, shops, institutions, and communities to promote products or services.
• Conduct field campaigns, demos, and product introductions.
• Engage directly with potential customers to explain features, benefits, and offers.
• Distribute promotional materials such as brochures, flyers, and samples.

Lead Generation & Sales Support

• Generate qualified leads through field visits and interactions.
• Support the sales team with customer details, enquiries, and follow-up information.
• Convert field discussions into sales opportunities when possible.
• Participate in on-ground promotional events and exhibitions.

Market Research & Competitor Analysis

• Collect real-time information on customer needs, preferences, and feedback.
• Observe market trends and competitor activities in the Nellore region.
• Present field insights to help improve marketing strategies.

Brand Visibility

• Increase brand awareness in local markets through field campaigns.
• Ensure the brand message is clearly communicated to the public.
• Maintain positive brand image during customer interactions.

Reporting & Coordination

• Submit daily/weekly reports on field visits, leads generated, and customer insights.
• Coordinate with marketing, sales, and management teams for planning activities.
• Maintain proper records of visits, outcomes, and follow-ups.

---

Qualifications Required

Education

• Intermediate / Degree in any discipline.
• Bachelor’s degree in Marketing or Business Administration is an added advantage.

Experience

• 0–3 years of experience in field marketing, sales, or outdoor promotions.
• Fresher candidates with strong communication skills are welcome.

---

Skills & Competencies

• Excellent communication and persuasive skills.
• Confident, energetic, and comfortable with field work.
• Basic knowledge of marketing principles.
• Ability to understand customer needs and handle objections.
• Good negotiation and relationship-building skills.
• Must know Telugu; basic English for reporting.
• Ability to travel within Nellore District regularly.

---

Work Environment

• Field-based role involving frequent travel across Nellore and nearby areas.
• Interaction with customers, shop owners, distributors, schools, and public groups.
• Coordination with office teams for planning and updates.

---

Salary & Benefits

• Salary range: ₹12,000 – ₹30,000 per month (depending on experience).
• Attractive incentives based on lead generation and sales performance.
• Travel allowance, mobile allowance, and bonuses.
• Opportunities for career growth within the marketing and sales teams.

---

Career Growth

A Field Marketing Executive can grow into:

• Senior Field Marketing Executive
• Sales Executive / Sales Officer
• Marketing Coordinator
• Area Marketing Manager
• Business Development Manager
• Regional Sales/Marketing Lead